AniChe Cellars

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AniChe Cellars

I was approached by AniChe Cellars to to take their infant label to the next level. AniChe (named after the winemakers two children) wanted to retain certain aspects of its fledgling label: ink splotched & smeared, old literary feel of peacock quill pens, the rich red they had been using liberally and old letterpress type setting. I focused on striking shelf appeal, readability and giving the brand and label the kind of character that the defined the author/winemaker.