I was approached by AniChe Cellars to to take their infant label to the next level. AniChe (named after the winemakers two children) wanted to retain certain aspects of its fledgling label: ink splotched & smeared, old literary feel of peacock quill pens, the rich red they had been using liberally and old letterpress type setting. I focused on striking shelf appeal, readability and giving the brand and label the kind of character that the defined the author/winemaker.
I worked with Aniche Cellars providing branding, packaging design, Illustration, Packaging Color Psychology and iteration, TTB/COLA regulation adherence, and pre-press expertise.
as a literary themed winery, of course the ephemera of the written word reigns Queen. Quill pens, ink splotches, an old Underwood typewriter clacking away in the night. All brought to bare in AniChe's brand.
AniChe Cellars Business Cards
Designed to stand out boldly from the crowd, infused with all the pieces that made Aniche, Aniche. With each wine named after a literary subject, this label was created to be able to tell each "story" on the back paired with a spot illustration to bring the concept home. - All illustration work done by me.
A very special series: Stepping the labels up with the amazing talent of Illustrator Autumn Quigley, taking inspiration from Anais Nin’s Little Birds, J.K. Rowling’s Sirius Black, and Dante’s Inferno, each label tells its own story in bright, beautiful color. Labels feature full color printing, specialty paper and detailed die-cutting to enhance the illustration
Designed as the next evolution of the wineries brand along with the previous special edition illustrated labels, the client made the decision that their current brand was too memorable to change. (these were not produced.)
Designed in conjunction with the previous brand labels, these special edition illustrated labels (illustration by Autumn Quigley) were designed with a nod to old pulp novels and hand printed letterpress typography. The client decided to go in a softer, more watercolor direction as can be seen above.
Designed and Illustrated by me featuring the Luna Moth of the clients very popular Moth Love (taken from Barbera Kingsolver's Book Prodigal Summer) wine.
House label developed in partnership with Aniche for trendy Hood River waterfront restaurant: Solstice Wood-Fire Resturaunt