Barlow Road Hard Cider approached me to develop a brand and packaging for their new cidery. Named after the historic Barlow Road, blazed in 1846, an alternative route around Mt. Hood to the Portland Valley for trekkers of the Oregon Trail, bypassing the harrowing rapids of the Columbia River (pre-dams). This deep history was tapped to explore a myriad of directions for the brand. The client decided on a clearly old-school and literal "brand" of the Barlow Road initials encased in a shield that evokes the shield of the American National Trail System.
I worked with Barlow Road Hard Cider providing branding, packaging design, Packaging Color Psychology and iteration, TTB/COLA regulation adherence, and pre-press expertise.