An exciting new wine education center and wine bar in the Columbia Gorge needed an identity that matched the excitement that they themselves exuded about wine. We did an intensive dive into the market, defining the brand with a balance of fun and expertise, sprinkled with a lack of pretentiousness. we came out with a wide range of brand directions and through testing, developed the final brand. Work was then branched out into identity systems, digital approaches, product design, web directions, environmental approaches and wine tasting aids.
I worked with Imbibery providing branding, identity, packaging design, environmental design, web design, and pre-press expertise.
Imbibery - Brick Wall Logo
Often in the identity process, there are many potential logos that are viable, but do not quite fit the overall brand vision. In this process with Imbibery, they wanted to explore many different avenues before we arrived at the place that they felt represented who they are and where they want to go.