An exciting new wine education center and wine bar in the Columbia Gorge needed an identity that matched the excitement that they themselves exuded about wine. We did an intensive dive into the market, defining the brand with a balance of fun and expertise, sprinkled with a lack of pretentiousness. we came out with a wide range of brand directions and through testing, developed the final brand. Work was then branched out into identity systems, digital approaches, product design, web directions, environmental approaches and wine tasting aids.
‍

I worked with Imbibery providing branding, identity, packaging design, environmental design, web design, and pre-press expertise.

‍